If-So Pro

If-So Pro: Match Your Content to Each Visitor

If-So Pro is a WordPress dynamic content plugin that lets you show different messages, images, banners, and calls to action according to who visits your website. You can personalize content using conditions such as location, referral source, device, browser language, or previous visits. Create your content versions, assign a condition to each, and choose default content for visitors who do not match. This lets you adapt an existing page to different audiences without building a separate landing page for every group.

Connect Your Campaigns with Relevant Website Content

Use UTM parameters and referral conditions to match on-page messages to the campaign that brought someone to your site. You can also distinguish new visitors from returning visitors, respond to pages they have viewed, or display content according to login status and user role. With the WooCommerce integration, conditions can use cart contents, cart value, previous purchases, and stock availability. For example, you can show a promotional banner when a cart reaches a chosen amount or display a different message to an existing customer.

Test Headlines, Buttons, and Offers

Built-in A/B testing lets you compare different versions of a headline, button, image, or page section. Analytics show views, conversions, and conversion rates for each version, helping you assess which message performs better. Dynamic content can be placed using shortcodes, with dedicated integrations for Elementor elements and Gutenberg blocks. When page caching is enabled, If-So’s Ajax loading option retrieves personalized content separately from the cached page, allowing you to keep caching active while displaying the appropriate version.

If-So Free vs Pro: What the Upgrade Adds

If-So Free includes basic personalization conditions, conditional Elementor and Gutenberg content, limited analytics, and a small monthly geolocation allowance. Pro unlocks the full condition set, complete analytics data, multiple custom conversion goals, and access to the listed extensions and integrations. It suits websites that need campaign targeting, customer-based messages, and more detailed testing. Geolocation has its own monthly session allowance, even with Pro; additional location-based usage requires an appropriate geolocation plan. Other personalization conditions are not subject to that geolocation session limit.